In one of my other posts I talked about what freelancing is and shared an infographic with you. If you didn’t see it follow this link….
Today I wanted to share with you 6 ways to build a freelance blog.
What is one of the best ways for you to gain exposure? It’s by having online exposure. It’s imperative for anyone wanting to succeed in business.
Having an online presence is your opportunity to showcase your skills and knowledge. It’s also an easy way for you to start connecting with your ideal clients.
Having an online presence also makes it easier for your prospects to find and hire you.
So, the million-dollar question is: How do you go about doing this?
By now I’m sure you realize you need a website but more than that you need a blog. A blog that’s on your website.
Now that you understand that let’s get to the nitty gritty of it.
Choosing A Platform
If wordpress seems too overwhelming for you could take a look at Blogger. I started my first blog many years ago using that platform.
Another great platform is Weebly. I have built websites for my clients using this platform. Remember that although you may want to take charge and create your own website not everyone does. Hint: this could be a service you can offer. As a matter of fact building websites is one of the services I offer.
With Weebly you can start with a free account but if you are going to be selling through your site I believe they charge about $30.00 per month.
As I always say, it's about Being Seen and Heard, Locally, Globally, 24/7.
The Goal Of Your Blog
What static pages will you have? For example you will want an about page, contact page, services page. If you need more help with the must have pages for your website contact me.
Create A Content Plan
Every post you create should have a purpose. The purpose could be to drive traffic to your site or a specific offer you have. You can use your blog to make an announcement. It’s your choice. However I will say that if you want people coming back to your site and you want to create valuable information. This information should help them solve a problem they have .
Just like you’d map out a road trip map out a month’s worth of content. That doesn’t mean you have to write it all at one time. Having this road map will help you to keep focused. You won’t sit down and stare at your computer screen wondering what to write about. If you need help getting started with content creation I can help. Having content created for you can be the boost you need to brainstorm your own creativity. Contact me by clicking the image below.
The beauty of this is that you are starting to build business relationships. This is the perfect way to get on their radar. Once you do you can start offering to guest post.
There’s no doubt in my mind that the best way to build a freelance business or any business for that matter is by blogging. It helps drive traffic to your site, increases awareness of you and showcases your knowledge and expertise.
Blogging can help build credibility.
If you aren’t blogging yet hopefully this post has encouraged you to start doing so today!
What points did you find helpful in this post?
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing Specialist, Entraineur