1) Choosing your own hours?
2) No need to make that dreaded “call in sick”?
3) Loving the projects you choose to work on?
4) Working with clients who really appreciate your work?
The list could go on and on.
That being said in the beginning of your career you might have to take on clients or projects that you’d rather pass on. This might be done in order to build your portfolio or because you need the cash flow.
This makes finding your ideal clients even more important.
Who is your ideal client?
1) What's their communication style? Let’s say for example you want to communicate your messages via email but your client wants to get on the phone.
2) Do you want to work with a client who allows you to work on the project using just guidelines they provide or do they want to work with you on the project.
3) Will they be micro managing you?
You see for a freelancer you need to decide on these and other factors.
Define Your Target Audience
Finding Your Clients
Try this exercise: Sit back and close your eyes. Who do you envision working with? How is the project going? How do you feel? That’s how you start defining your ideal client. Those are the clients you want to work with.
Many people feel their ideal client has to be breathing and have money. You will quickly discover that’s not the case. Working with the wrong person is like eating a food you hate. It’s not pleasant and something you avoid at all costs.
Get really clear on who your ideal client is. Describe them in a paragraph or two. Create a client profile.
To help you with the process I've created a free workbook for you. Click the image to gain access.
Ask For Introductions and Referrals
You may already have a company in mind that you’d enjoy working with. Why not give them a virtual handshake? Let them know you believe in their products or services and that you believe you could be an asset to their company.
Maybe there’s a company that has a blog. Why not start getting active with commenting? This is a great way to introduce yourself and have them get to know you. It's all about being seen and heard locally, globally, 24/7. You want to be on their radar.
What groups on Facebook might your ideal clients belong to? Find them and join in the conversation.
Find out where they are online or what meetups they might attend.
Always keep a positive spin on things when looking for your ideal clients.
Next time will discuss even more ways to find your ideal clients.
How are you finding your ideal clients?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing, Entrainer
They can get you to where you want to be faster and easier than you can.