5 Questions I wish I had known to ask about website design when I had my first site built.
What I have seen time and again is a person starting a business, creating their own website and then wondering why it doesn't show in search engine results or why they are not capturing their ideal customers attention.
You might visit other sites for ideas and the next thing you know your site has all these bells and whistles that you don't need.
Building a website is one of the best ways to market your business but it has to be done properly so that it's a lead generating machine.
I remember my first website that looked beautiful but had no function. Unfortunately at that time I had no idea what was supposed to work. All I knew was that this company had good reviews and they seemed to know what they were doing. That was such a huge costly mistake.
Then there was a website company I used and my site started looking like everyone else's!
It's easy for a company just starting out to think they can sign up, get a website up and running and it will work.
The problem is do you know what's overkill? Do you know the features and functions your audience responds to and what turns them off?
Here's a good example. I went to a website the other day and it looked so confusing I had no idea where to go. If I have a problem finding their navigation bar and I build websites, how much harder is it for the person who has no idea.
Let me ask you this, if you were told an apple a day was good for you would you eat fifty a day thinking that more was better? Obviously you'd be wrong. It's the same with your website. Too much is just that. Too much!
Every feature on your website needs to have a proven function and purpose. If it doesn't help you achieve the goals you are looking for then you need to leave that out of our website design.
Why? If you have too many bells and whistles it will distract from you overall goal. Let's say I'm selling my PhotoShop course and I have people come to my sales page. The next thing you know I have photos to other courses. Do you know what I just did? I distracted them from looking into the course I sent them to in the first place. That sales page has one goal and one goal alone. To offer the PhotoShop course so they can start a business with this skills or fire their graphic designer and start creating their own graphics. Why would I distract them from that? It's the same thing with your website.
What is the goal of the page you are taking them too? That's what you need to keep in mind as your build your site.
These are all things I had to learn. When I tried putting my website into the hands of the "professionals" I quickly found out they knew little about functionality.
Does it enhance your visitors experience?
Does it help you achieve a business goal?
Does it slow down your website upload time?
Does it distract?
Am I using my website as a lead generating machine?
Yesterday I was talking to a business owner who said they had no idea how important capturing peoples names and emails was for their business. If they had used this strategy from the beginning they would have a large list of people they could be keeping in constant communication with. Now they have to start from scratch.
One of the best ways to track what's going on in your website is to use analytics. This data can provide some insight into what's going on with your website visitors. You'll be able to find out how long they stay on your website, where they visit and the bounce rate.
Building a list of email subscribers is so important that I have a basic course on the topi and it's free!
Why don't you sign up today for the course? Click the on the image below:
An important tip I can give you is this: you may know what you want your website visitor to do but they don't. Virtually take them by the hand and let them know the next step they should be taking. That step may be to sign up for a free course, join your list, leave a comment etc. Use the three letter word that many people forget: ask. That's right, ask.
Another tip is to ask your website visitors to take a survey. Ask them if they found what they were looking for. Was your site easy to navigate. Make your survey based on the questions you want answered by your visitors.
Try it and let me know how it works for you:)
What's your next step? It would be to sign up above for my free video course and leave your comments below.
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing
Founder of The MINE System of Learning,
Winner of Start Up Nation Top 100 Home Based Business Competition