As with all your content you need to make it as engaging as possible so make sure you have visuals. Many people simply skim a page but if you use visuals it will not only capture their attention but they will be more likely to remember you because of it. Visuals whether video, images logo etc help create memorable marketing. You want your website visitors to think of you, your products and services when they are ready to move forward.
It's important to realize in marketing that there are 5 stages a person goes through.
1) Most aware
2) Product Aware
3) Solution Aware
4) Problem Aware
5) Completely Unaware
Your copy should help you website visitors along these different stages.
As the infographic states you need to write enough copy to convert your visitors into customers or subscribers.
Test, test, test.
What do you find works for your website copy?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson - Marketing Entraineur
P.S. Need more marketing tips for your business? Grab a FREE copy of issue one today!: Marketing Entraineur