You’ve heard the buzz about video marketing but you are not sure whether or not you should be investing in it.
I totally understand how you feel. You have people coming out telling what you should and shouldn’t do but the truth is you need the facts.
Yes, video can be a very effective marketing tool, but video marketing isn’t necessarily for everyone. There are businesses that do fine without it but for others, it could prove invaluable to their success.
If you’re trying to determine whether it’s right for your business, I’m going to share 3 signs to look for that will help you decide whether to invest in video marketing or not.
1) Your Conversion Rates Are Low
Ask yourself this all-important question: Are your conversion rates dropping? If so, it could be a sign you need to invest in video marketing.
Whenever you make a decision to grow your business you need to do research. What you will find when it comes to videos is that consumers prefer them over written content. In fact, when it comes to product information, people who look at videos are 64% to 85% more likely to make a purchase after watching. For example the other day I was looking for a hand warmer to purchase. I looked at several sites and then came across one that had a video. The video answered all the questions I had and after seeing how it was used, recharged, what it came with etc. I chose the hand warmer I saw in the video.
This proves that instructional and “how to” videos can also be extremely effective at improving conversions.
2) You Don’t Rank Highly On Search Engines
You might find it interesting that search engines such as Google, prioritize video content in their search results. When a video matches a user’s search term the video will typically show up before any written content.
It’s even been shown that videos double your chance of showing up on the first page of Google’s search results. That means if you’re looking at ways to boost your search rankings, videos could be just what you need.
Keep in mind, this will only work if your videos are posted on your actual website and not a platform such as YouTube. If you have them hosted on YouTube, then YouTube will receive the traffic, not your business website.
One of the services we offer to our clients is turning their blog posts into videos and then they can post them to their site.
If you don’t have blog posts, we can write them for you as well. It’s a great way to boost your visibility.
3) You Want To Boost Brand Loyalty
What is brand loyalty? It’s is something that’s going to keep customers coming back for more. However, building that online loyalty can take time. That is of course unless you utilize the power of video.
Videos are known to significantly boost engagement. Think about your own experience. Would you rather watch a video or read through a blog post? Chances are it’s easier for you to watch a video. The key is to publish frequent informative videos. Once you do you’ll start to build up brand loyalty rather quickly.
However, you need to remember that when boosting brand loyalty via videos, you’ll need to avoid making the video sound like a sales pitch.
Instead, focus on engaging content which entertains, educates and even tugs at your viewer’s heartstrings.
To sum it up, video marketing can prove beneficial for the majority of businesses today. Those who aren’t currently taking advantage of this powerful marketing tool could be seriously missing out.
Let me ask, did you answer “yes” to any of the questions above? If so now is definitely the time to consider investing in video marketing.
Let’s chat about your specific business to see what video can do for you to bring in more business.
Call me, Toni at 352-448-7019
Why Videos Can Drive More Traffic To Your Website
Hopefully, by now you can see that the key to driving more traffic to your local website could be the use of videos.
Video marketing has proven to be an extremely useful tool to help boost website traffic.
Remember we talked earlier about research? Well, it’s been proven that provided they have been properly optimized, a video can increase the chances of your website appearing on the first page of Google results, by as much as 50%[i] which is pretty amazing.
Improves Search Engine Rankings
Search engines look for a number of things when determining where to rank each website. It turns out, videos can make a massive difference when it comes to where your site ranks. But there are things that have to be in places such as utilizing local SEO terms in your video’s title and description. When that is done correctly you have a better chance of showing up on page one of Google.
This is because search engines such as Google, pay attention to what consumers want. Videos have become highly respected and as we saw earlier videos generate much more interest than written content. So, provided you optimize the video for local SEO, it’s going to drive significantly more traffic to your website.
Give Consumers What They Want
Since videos are preferred by consumers you want to give more than the usual attention when using them.
Publishing high-quality, relevant and useful videos will generate a lot more attention than publishing a lot of informative articles for example.
Again, it’s always a good idea to write blog posts but then turn those posts into videos. That’s the way you get even more attention. At Toni Nelson Means Business and Nelson Visual Productions, one of the ways we help clients is by turning your blog posts into videos.
By giving consumers what they want, you’ll find your website traffic increases dramatically. Of course, this will only happen if you do your research, make sure your video content is what your target audience is looking for and make it entertaining, engaging and informative.
Delivering Better Connections
There’s no doubt that videos can help you to connect with your audience. It is this connection which drives more traffic to your site.
Today’s consumer have many options which means you have to make sure you stand out and impress them with your videos.
The right videos can help you to connect with your viewers. They can help you build trust and brand loyalty.
For example, we worked with a wedding boutique and we made sure her videos had photos of the wedding veils she handmade and the dresses she sold in her shop. This helped people to see the difference between her and the other wedding boutiques in her area.
From experience time and again I have seen videos connect far more deeply and effectively than written content, so it makes sense to take advantage of this by releasing regular, useful, engaging videos.
The good news is we can help you create the right videos for your business. Check out our sister site Nelson Visual Productions
More and more consumers are turning to the internet to discover local businesses. They specifically often look for videos, rather than written content. Remember I mentioned earlier the experience I had looking for a hand warmer? Well, the same holds true for consumers looking for dentists, chiropractors, plumbers and a number of other businesses.
We help you by producing awesome locally optimized videos that will ultimately help you attract a lot more traffic to your local website.
Let’s have virtual coffee and talk about your business.
Call me, Toni at 352-448-7019