When it comes to marketing your business, there are a number of options available to you.

That’s good news and bad because it can leave you feeling overwhelmed wondering where to spend your advertising dollars.

One choice you should consider is video.

Here are 31 must know video marketing stats every business needs to know.

Infographic from: Hyperfinemedia.co.uk

Video is engaging.  It keeps people on your website longer.  It helps to cement your brand in the minds of your current and potential customers/clients or patience.

There’s no doubt about it people are using their smartphones every single day as minicomputers.

People are consuming videos, reading emails, and more.

It’s no wonder that YouTube reports mobile video consumption rises 100% every year.

Who is using video?

86% of colleges and universities have a presence on YouTube.

65% of U.S. marketers plan to increase their mobile ad budgets relating to video.

87% of online marketers use video content.

96% of B2B organizations use video in some capacity in their marketing campaigns.  Reports indicate when

Reports indicate when video is used there is a 73% positive ROI.

What about user interaction?

75% of online video viewers have interacted with an online video.

90% say that seeing a product video is helpful.

92% of mobile video consumers share videos with others.

80% of users recall a video ad they viewed in the past 30 days.

Content

There’s a 97% increase in purchase rates for people who enjoy watching a video ad.

The average user spends over 16 minutes watching online video ads every month.

More video content is uploaded in 30 days than all three major U.S. T.V. networks combined in 30 years.

Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.

Can you see why video can be so powerful?

You can start to incorporate videos in a number of ways.

For example, we offer a service where we a create video Facebook cover for your business page.  This makes your business page stand out from all the rest.

Want to learn more about how you can have one created for your business?  Click Here.

Toni Nelson owns Toni Nelson Means Business.com and the site Nelson Visual Productions. As a family-owned Digital Marketing Agency, Toni works with service-based businesses to help them get the phone ringing so they can increase their revenue. Toni is the author of several business books including: Sexy, Savvy and Successful – A Woman’s Guide On How To Start A Business and The Secret Equation To Attracting More Clients.