Speaking Your Target Markets Language

Speaking Your Target Markets Language

For your marketing to be effective you must know who your target audience is.  Once you know this you can speak t them in an authentic manner. If you try to put across a fake persona that is not you, eventually people will find out, and your reputation will be ruined....
How Videos Can Boost Website Traffic

How Videos Can Boost Website Traffic

You’ve heard the buzz about video marketing but you are not sure whether or not you should be investing in it. I totally understand how you feel.  You have people coming out telling what you should and shouldn’t do but the truth is you need the facts. Yes, video...
Basic Design Principles For Your Website

Basic Design Principles For Your Website

The best graphic designers often possess natural given talent, along with years of specialized training, but that doesn’t mean you can’t create lovely image assets for your blog or website.  I remember early on I took a number of classes in photoshop to be able to...
Why Your Blog Needs Visually Appealing Graphics

Why Your Blog Needs Visually Appealing Graphics

When I review websites for many of my clients, they have a blog but they are not visually appealing. Nothing compels you to continue reading. You’ve probably heard that content is king. While it’s true that quality content is essential, today, those who blog need to...