Marketing Blog

6 Sales Stats You Should Be Tracking

Do you know the 6 sales stats you should be tracking in your business? If you have ever watched Shark Tank you have heard the Shark’s ask the entrepreneurs about their sales data.  How many products did they sell?  Where did those sales come from? When an entrepreneur...

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5 Daily Actions To Increase Your Bottom Line

In this article, we are going to talk about 5 daily actions to increase your bottom line. Have you ever heard the saying, “Don’t put your eggs all in one basket?”  Why is this an important saying? Well, many times business owners decide to do all their marketing on...

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Content Writing Tips To Help You Sell More

When you are trying to communicate your message, exceptional content is vital.  What is the definition of “exceptional?”  “Unusual; not typical.” That means the content you create needs to be well thought out. Your high-quality content can help you generate traffic,...

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Four YouTube Mistakes You Need To Avoid

All over the world, businesses are reaping the benefits of marketing through various social media channels. A favorite and for good reason is YouTube.  Let's take a look at some interesting facts. The very first YouTube video was uploaded on 23 April 2005. The total...

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Speaking Your Target Markets Language

For your marketing to be effective you must know who your target audience is.  Once you know this you can speak t them in an authentic manner. If you try to put across a fake persona that is not you, eventually people will find out, and your reputation will be ruined....

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How Videos Can Boost Website Traffic

You’ve heard the buzz about video marketing but you are not sure whether or not you should be investing in it. I totally understand how you feel.  You have people coming out telling what you should and shouldn't do but the truth is you need the facts. Yes, video can...

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Basic Design Principles For Your Website

The best graphic designers often possess natural given talent, along with years of specialized training, but that doesn’t mean you can’t create lovely image assets for your blog or website.  I remember early on I took a number of classes in photoshop to be able to...

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Why Your Blog Needs Visually Appealing Graphics

When I review websites for many of my clients, they have a blog but they are not visually appealing. Nothing compels you to continue reading. You’ve probably heard that content is king. While it’s true that quality content is essential, today, those who blog need to...

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7 Steps To The Perfect Social Media Ad Campaign

Have you ever placed an ad only to find it flopped? Well, you are not alone. The truth is paid social media can offer great returns on investment (ROI) and connect you to the right audiences with laser precision. That is of course if you are using the platforms...

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5 Tips For Selling Without Selling

Most business owners will tell you that they hate selling.  Even salespeople will tell you that they don’t like selling. But here’s the thing.  At one time or another, every business owner must engage in selling. You must sell your products, your services, and...

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How To Sell Without Actually Selling

The other day I was watching an episode of The Profit.  The owner had a product line for Fly Fishing.  Anyway,  his office manager was asked by Marcus what she would like her role to be in the business and she said she'd like to head up sales. I thought that was...

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Is Video Marketing Worth The Cost?

Is Video Marketing Worth It?  This is a question I'm asked time and again.  Let me ask you.. Have you seen your competitors using video? Then chances are they are not worried about the cost but rather the return on investment But you might be wondering are their...

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9 Important Ways To Get To Know Your Staff Better

It never ceases to amaze me that in many workplaces no one really knows each other. But study after study shows that the reason for a high turnover isn't always lack of pay or benefits (although that can play into it) but a problem with company culture or lack of...

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5 Ways Dentists Can Attract More Patients

Are you a dentist looking to generate more leads for your practice?  Most dentists will say the same thing.  The hardest part of their job is getting new patients into the chair. Sound Familiar? Here are 5 strategies that have worked for other dentists.  With a little...

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