The other day I talked about the 6 Ways to build a LinkedIn page. Today I wanted to share this infographic from Sprout Social on "How To Get The Most Value Out of Your LinkedIn Posts.
One important tip I found helpful what that LinkedIn is more effective for B2B content marketing than all other social channels.
I like to show my clients data to back up the effectiveness of a visual marketing strategy.
Rule number 5 does this nicely: Including up to 8 images when you publish on LinkedIn is associated with a greater number of LinkedIn likes, comments, shares and views.
Another area I work with clients on is their content marketing strategy.
Rule number #1 addresses this:
35% say they have a documented content marketing strategy
48% say they have a content marketing strategy but it isn't written down
60% with a documented strategy get better results than 32% of those who have a verbal strategy.
As with anything type of marketing you want to make sure you are maximizing your efforts so knowing when to post is extremely important.
I would suggest that you write these times down so you can keep them handy.
Best times to post:
Early morning: 7 to 8 a.m.
Lunch time: 1 to 2 p.m.
Early evening 5 to 6 p.m.
There's so much great information in this infographic and I'd like to hear what you found helpful.
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing Specialist
P.S. Want to learn how to get the most out of LinkedIn? Click the image below:
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