There are a number of ways you can help people to recognize your brand.
One of those ways is by using visual marketing. Did you realize visual marketing includes more than images/photos?
Visual marketing includes everything that offers a visual clue: your logo, sales tools, signage, uniforms, brochures, websites, your brand and anything that comes in contact with your customer.
Audio marketing is also important. Think about it. People hear something and remember it. What you may not have thought about is the fact that your slogan or jingle is a way to connect with your ideal customers.
This is part of creating memorable marketing.
You might be wondering how you can use a jingle or slogan. When you create your podcast (which is audio marketing) use a jingle in the introduction. People will start relating to that jingle. It's another way to connect with your audience.
Check out how people responded to the questions about major brands.
When you are able to place your business in front of your ideal audience by using visuals, audio etc. you are creating what? Memorable marketing.
It brings to mind a company in our area. They are a pest control company and every morning you see (and hear) their commercial. The next thing you know that jingle is stuck in your head! If someone were to ask me who to call for pest control this company would immediately come to mind.
That's why creating a video marketing strategy is so important for your business. You can create as many videos as you want, have them on YouTube and a number of other websites so that everywhere your customers is, they have the chance to see your product or service. Use a "jingle" in the beginning of all your videos.
Wouldn't you love someone singing or humming your jingle?
Marketing might not be your companies strong point so contact us about creating a marketing strategy that gets you seen and heard locally, globally, 24/7.
Which type of marketing strategy would you like to discuss? Click the visual below and let me know.
Do you use audio marketing?
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing
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