One of the most overlooked aspects of starting a business is building a list of email subscribers.
Why is this so important? Your business is based on helping people solve one problem or another.
If you aren’t able to have that message heard than how can you do that?
That’s why when setting up your website you need a way to capture your visitors name and email.
This is one way you build a loyal following who are eager to get updates and information from you. This is your community.
This article isn’t going to go into the how’s but rather why doing this will help build business relationships that in turn will help you grow.
Last month I heard about a contest by Start UP Nation. They were looking for the top 100 Home Based Businesses. There were only a few days left to the contest and yet as crazy as it sounds I entered.
What do you think I did next? I reached out to my community my followers! I did this via email first. Just imagine, if I hadn’t taken the time to build my list, where would I be?
The next thing I did was reach out to my community ( followers) on Facebook, LinkedIn, Twitter and Google+.
Once again if I hadn’t built my community who would I go to?
Whether you are starting a business or want to grow you business you need followers.
As you look at other companies and personal brands who have large followings you will find they used different methods.
The interesting thing is that some of them have a large social media presence while others have a larger list. Then again some businesses have built their following by podcasting and YouTube.
With so many different directions to go in and all the advice that's out there your head might be spinning. You don’t know how to go about building your following.
It doesn't matter what service based business you have. In some way shape or form your business is about helping people solve some kind of problem.
In order to get the word out about your business you will find it's more important than ever to have loyal fans, followers, customers etc.
Once you have these followers they are more than willing to tell others about how their lives where changed because of working with you and your business.
Let's talk about how having a following can help your business grow.
I’m thrilled to announce that I was one of the Top 100 Home Based Businesses! As a matter of fact according to the list I’m number 25! How awesome is that!
When I talk to my clients about visibility we discuss the method they feel most comfortable with. If they enjoy it they will be more apt to put the strategy into practice.
One of the first things I mention is blogging because it’s a great way for your ideal audience to get to know, like and trust you. Once they do they are your loyal followers, your community.
This is the method I used to bring in brides when I was heavily involved in filming and photographing weddings. It’s the way I use now to attract my ideal clients who need my marketing expertise and coaching services.
I love wring and many times my clients hire me to not only help them with website creation but to write the copy for their website so they can convey the proper message. Let’s face, it not everyone is a writer.
Blogging as well as my two books helps people to see who I am and what I do. It also helps them decide whether they feel we are a good fit for putting together a visual, video and content marketing strategy.
Blogging helps your online voice to be heard by those who will be your ideal clients, followers.
If you need a content manager to help you write your blog posts, articles etc. than contact me by clicking the image below.
I really appreciate all those who took the time to vote, many doing so daily! That meant they took the time and effort more than once to support me. It’s refreshing to see a community come together to support someone they believe in.
I thank all of you.
This inspires me even more to provide you with the information and inspiration you need to start or grow your business.
One of the ways I can help you is if you sign up below for my weekly newsletter where you’ll get information on website traffic, how to gain visibility using visuals, free training and other marketing tips. Join my community by clicking the image below.
I look forward to having you as one of my loyal followers
Be sure to leave your thoughts and comments below. Let me know what challenges you face and what you need to learn.
Together we can build a community to help you be seen and heard locally, globally, 24/7
Be Savvy and Successful!
Toni Nelson – Visual, Video and Content Marketing, Business Coach
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