As you know, you are not getting the reach you used to when posting on your Fan Page. This has lead many to wonder what their choices are.
This infographic will give you some insight for improving you Facebook reach such as:
Why organic reach is declining
How Facebook calculates what shows up
Metrics and more.
Just imagine, 18+ million other business pages are competing for the newsfeed space.
How can you make your page more engaging? Use visuals, (photos, videos etc.)
You might find it interesting that 350 million photos are uploaded to Facebook every day. Many business owners myself included have used quote images because they are engaging.
Recently I read an article that mentioned Facebook wants you to upload your videos directly from your computer. They make it easy to do this.
According to the report I read Facebook is also giving your video more exposure if it's uploaded directly instead of using YouTube.
Facebook no doubt wants to position itself ahead of YouTube.
The problem I had was the quality of the video. The video plays great when I upload it to vimeo but when it got uploaded to Facebook it appears their incoming made the video a bit fuzzy.
Point number 2 talks about posting times. It's a good idea track when you post and how many people it reaches. You might be surprised.
There's no doubt about it. Facebook is a great marketing tool.
Do your research and find out how you can make it work better for you.
Next time I'll talk about "Groups" on Facebook.
What points did you find interesting about this infographic?
Leave your thoughts and comments below.
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