LinkedIn: How To Develop Your Brand

Lately I’ve been going more indepth when it comes to LinkedIn.

Chances are you’ve heard that if you are in business you need to be on LinkedIn and that’s true.

One of the benefits about LinkedIn is that you can develop your personal brand.

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Your brand is everything about you, your professional reputation, your online image and more.  Developing your personal brand on LinkedIn is also a way to engage with everyone. 

When it comes to your personal brand ask yourself what you want people to think of when they hear your name.

What particular skills and talents do you want people to know you have?

Once you've decided how you'd like to be known, such as "The Go-to Person for Networking" or as the "Online Marketing Coach" etc. then you need to formulate a way to share that with the world.

Regardless of how what you will share about your personal brand, it's important to use LinkedIn in the right way.

In my second book: The Secret Equation To Attracting More Clients: Marketing+ P Factor + Video=$$$$ I talk about using your unique personality.

Using that personality is important when on LinkedIn or any other social networking site.  You need to be yourself.  It’s the best way to develop your brand.  As you build your personal brand be authentic.  I know that might sound cliché but it’s very easy to look at someone else in your industry and think you need to act and be like them.  You don’t.  It’s your unique personality that will draw people to you.

When building your personal brand on LinkedIn try to choose a unique URL.   Most people use their name but if you’re like me you can’t because it’s already taken.  That’s when you need to get creative.

Initially LinkedIn had “influencers” that were able to post articles.  It was hard to get that statis.  Now LinkedIn has changed that and is allowing everyone to publish articles which is great!

Are you using this feature?  If not you should be. 

You will get a greater reach posting your articles and that will hopefully lead to building your online business community.

Start looking for articles you like on LinkedIn and join in the conversation. 

Remember establishing a personal brand takes time, consistency, and true knowledge of your niche.

But, LinkedIn.com is a fast way to be noticed if you use it regularly and use it honestly.

Are you active on LinkedIn?

Leave your thoughts and comments below.

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Be Savvy and Successful!
Toni Nelson - Marketing Entraineur

P.S. Don't forget to mark your calendar for April 30 where I will be featured on The Business Success Cafe
The topic is How To Get Your ROI When Networking.

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