Last week I attended a four day marketing conference. I was blown away with all the trainings they provided and the valuable information I came away with.
I was able to meet so many fabulous people and build my community which was awesome.
In almost 30 years of being in business I've never attended a conference where everyone was truly looking to learn and share their knowledge and expertise.
The event kicked off with a fabulous speaker who showed his personality and talked about story telling.
As he was talking it made me think of my second book that talks about your P Factor (Personality).
Personality based marketing might be something new to you but you’ve been surrounded by it for many years. You just didn’t realize it.
Storytelling and personality go hand in hand. If you want people to connect with your brand there are several ways you can do that.
It’s pretty exciting when you are in a room and part of what you said in your book is being talked about on the stage.
Speaking of the stage, my book The Secret Equation To Attracting More Clients: Marketing+ P Factor + Video= $$$$ was one of the prizes that was awarded to one of the almost 400 attendees.
Here are some steps I talk about in my book that were confirmed at the conference.
First you need to show your personality
Second you need to be a great storyteller.
In a past article I wrote: http://www.nelsonvisualproductions.com/blog/the-power-of-story-telling-in-your-business I mentioned how Vista Print used the power of story telling in their commercial.
In their story they also used personality based marketing. You started connecting with the father and son in the commercial. You watched as the young boy grew up. The commercial got you involved in the story and you wanted to know what happened.
People want to do business with people. They want to feel like the company they are giving their hard earned money to is going to deliver on their promise.
Every business owner I talk to is worried about the competition and how they can stand out from them.
That's one of the reasons I wrote my book: The Secret Equation To Attracting More Clients: Marketing+ P Factor + Video=$$$$
When you market your business based on you, your values and the outcome you want for your customers you eliminate the fear of the competition because there is only one YOU!
When we were looking for a new home our realtor took us to a number of neighborhoods. One of those neighborhoods reminded me of something out of the Stepford Wives. Everything was exactly the same from the color of the homes to the way their front yards were landscaped. There was no “personality” no uniqueness. We never even got out of the car.
The one thing I didn't want was a cookie cutter house.
You need to think about what you want for your business. Is it to be cookie cutter (like everyone else’s) or do you want it to showcase who you are and what your company stands for.
When I work with clients on creating their marketing strategies we use visual, video and content marketing that helps them get their unique message across by infusing their personality into what they do. It’s not about following the crowd and becoming a cookie cutter business.
As a small business owner you have that unique ability to reach out to your ideal audience.
Big brands do this by using their personality. For example think of the M&M commercials. The most recent one is hilarious.
In my opinion this is one of the companies that knows about personality based marketing and it's one of reasons they are me mentioned in my book. Visual marketing creates memorable marketing. When you walk down the candy aisle and see that bag of M&M's does it make you smile? Do you think about these commercials, which are genius? I know I do. When I have a party will I put out a bowl of M&M's? You betcha!
The company is making us have that brand awareness and brand connection. It creates loyalty and has us doing the marketing for them! You see when we get together with other business owners or friends and talk about these cute commercials we are spreading the word about them. We can't help but mention how creative these commercials we are giving the company what they want.
Wouldn't it be exciting to have people feel that way about your business?
If you feel your marketing isn't getting your business where it needs to be than contact me.
Let's get your business seen and heard locally, globally, 24/7 by your ideal client.
What do you think about personality marketing? Leave your thoughts and comments below.
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