What' s one of the most important things to you as a business owner? Being seen and heard, right? In order to do that you need to have the best online presence you can. The problem is time. How do you find the time for marketing your business on social media?
Part of the solution is to create a Social Media Calendar.
Not sure how to do that?
Follow the steps in this infographic.
Notice what a social media content calendar should do:
1) Help develop your editorial strategy
2) Cut extra time out of your content marketing strategy as well as help you allocate your resources in a wise way.
3) Help you with consistently publishing high quality content. If you side step this you will lose your website readers. They are looking for answers to the problems they face. Take the time to answer those problems by creating high quality blog posts.
4) Organize the way you create and curate content.
As you can see from the infographic the number one reason to have a social media calendar is to track what's performing.
It's important that you keep an eye out for the kind of content that your audience likes. Take a look at your posts. Are there ones that people tend to share more than others? If so what can you do to create more content like that?
One of the top questions I'm asked is, "What is the best time to post on social media?" It varies for each platform and as you can see from this infographic. Thursday's and Friday's receive 18% more engagement on Facebook.
Twitter on the other hand gets higher retweets on the weekends.
There are so many great points in this infographic and I'd love to hear what points you found the most interesting.
Leave your thoughts and comments below.
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Be Savvy and Successful!
P.S. Want more social media tips? Download my free Marketing Entraineur Magazine. You'll be able to see what social media tools worked in 2014 and what you should be using now.
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