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Using A Social Media Calendar? Infographic On How To Create One 

4/24/2015

5 Comments

 
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What' s one of the most important things to you as a business owner?  Being seen and heard, right?  In order to do that you need to have the best online presence you can.  The problem is time.  How do you find the time for marketing your business on social media?

Part of the solution is to create a Social Media Calendar.

Not sure how to do that?  

Follow the steps in this infographic.
Why You Need a Social Media Calendar and How to Create One
Courtesy of: Quick Sprout
Notice what a social media content calendar should do:

1)  Help develop your editorial strategy
2)  Cut extra time out of your content marketing strategy as well as help you allocate your resources in a wise way.
3)   Help you with consistently publishing high quality content.  If you side step this you will lose your website readers.  They are looking for answers to the problems they face.  Take the time to answer those problems by creating high quality blog posts.  
4)  Organize the way you create and curate content.

As you can see from the infographic the number one reason to have a social media calendar is to track what's performing.  

It's important that you keep an eye out for the kind of content that your audience likes.  Take a look at your posts.  Are there ones that people tend to share more than others?  If so what can you do to create more content like that?  

One of the top questions I'm asked is, "What is the best time to post on social media?"  It varies for each platform and as you can see from this infographic.  Thursday's and Friday's receive 18% more engagement on Facebook.  

Twitter on the other hand gets higher retweets on the weekends. 

There are so many great points in this infographic and I'd love to hear what points you found the most interesting.

Leave your thoughts and comments below.

Share this post via the social icons below:)

Be Savvy and Successful!
Toni Nelson

P.S. Want more social media tips?  Download my free Marketing Entraineur Magazine.  You'll be able to see what social media tools worked in 2014 and what you should be using now.
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5 Comments
Carlease Burke link
4/24/2015 05:41:27 am

Very valuable and thorough information. Thank you. The infographic says something about twitter and CTRs. What's a CTR?

Reply
Tandy Elisala link
4/24/2015 05:44:58 am

I love this post and agree 1000%. I've been looking for a done for you calendar like the one you describe above that I can use to plug in my information and use. If you know of one, please tag me on our blog challenge fb page.

Reply
Toni Nelson
4/24/2015 11:48:49 pm

Hi Tandy! If you are using WordPress you can use the editorial calendar plugin. It's free and works great:)

Reply
Toni Nelson
4/24/2015 11:53:00 pm

Glad you enjoyed it! CTR means click through rate:)

Reply
Rhonda Albom link
4/25/2015 04:31:45 pm

This was really interesting and a creative use of AtoZ. I had no idea about weekends for twitter or R/F for FB. I am stopping by today from the #atozchallenge – where I am part of the A to Z Ambassador Team! (I’m a minion/volunteer under Lisa.) Congratulations on making it this far! Finish strong. You can do it! and Don’t forget our after party. The Reflections Linky List will open on Monday May 4th. (For links directly to posts, not to general blog addresses.)

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