Every business owner knows they need customers/clients. Without them their business won't flourish. After spending countless dollars on advertising and getting little in return many business owners realize there has to be a better way and you know what? There is. It's called video marketing.
When you watch TV and see commercials these companies are bringing brand awareness. People may not have heard about the product they are selling but the commercial brings that product to life.
Brands promoted on TV can explode their success by becoming household names. They also position themselves above the competition.
Just because you don't have the advertising budget of these large companies, doesn't mean you can't use this powerful tool.
Watch this video below....
Video is one of the most powerful mediums you could tap into when advertising your business.
Using video helps put a face to your business. Having that human face to convey who the brand is and what it stands for can help build trust.
It's hard to build a relationship with a brand. You can't have a conversation with a brand. On the other hand, people do connect with other people. This naturally creates credibility.
Just look at the Progressive commercial. We don't relate to the company we relate to Flo. Everyone knows and loves Flo. People connect with her as the "face" of the company. When they use commercials or any type of advertising they put Flo front and center.
How can you create credibility with a video? When it's well made it will create credibility on it's own. If you have a fabulous intro, high quality video that looks like it was professional made along with high quality audio that alone can build a lot of trust.
Video can also help convey a sense of excitement as it relates to your product. People can see it in action or find out the benefits of it. Video can can convey this message in a way mere words can not.
Hands down video gives you a number of ways to get the information about your company to your ideal customers/clients.
The ways video can benefit your business are endless.
Every business has a message, a story, a statement. Let us help you tell that unique story in a way that captivates your ideal customers/clients.
Contact us today for a free consultation about your video project. Click the image below
Are you using Video Marketing to grow your business?
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Be Savvy and Successful!
Toni Nelson - Marketing Brand Expert, Award winning Videographer/Photographer
Serving clients locally: Tampa, Sarasota, Fort Myers and globally.
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