There's evidence all around us that people relate to visuals in the marketing campaigns we create.
Recently I found this infographic that really helps you as a business owner to see where you need to take your marketing as you move forward.
Here's what I found fascinating:
Bluryy and bokeh backgrounds: They have been on the rise in advertising and design over the last 12 months with searches of "blur" increasing by 144%
Notice the blurred background in this image.
Another interesting statistic was that linear styles are on the rise and that searches for "line icon" increased 921%!
As a photographer I always look for ways to tell a visual story whether it's in marketing pieces or not. Searches for ways to tell and visualize stories was up 66%.
My absolute favorite tidbit from this infographic is: Animation rules with over 57,000 searches.
That's one of the reasons I chose to do a video animation for my latest book:
101 Ways to Kick Start Your Marketing Into High Gear free or low cost:
There was also a 28% bump in retweets with videos.
Posts with images had 35% bump in retweets.
As a visual artist it's exciting for me to see how people are affected by imagery. It's a phenomenal time to be a photographer and videographer that can capture and captivate peoples attention and help businesses grow by using these all important methods.
What points did you find interesting about this infographic?
Leave your thoughts and comments.
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Be Savvy and Successful!
Toni Nelson - Visual, Video and Content Marketing
P.S. Would you like to find ways to profit with content? Download my free report by clicking the visual below.
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