As you look through my posts you will notice I use a lot of cartoon characters. Cartoons help create memorable marketing. When people think about a specific topic the images you use can help them remember you and what you shared.
There are many benefits to using cartoons. For example if you have a complex issue you need to discuss, a cartoon can help you explain it in way that's understood.
Before using cartoons you need to ask yourself several questions. Do you see what they are in this infographic?
Did you find the answers to these questions?
1) Will cartoons fit with your content strategy?
2) Will your audience enjoy it?
3) What kinds of cartoons can you use for your particular brand?
Notice that the infographic states that your cartoons should strike a chord with your audience.
In other words you need to plan your strategy.
As people read through my posts for example they expect to see some type of cartoon. It can be in the form of a hand drawn character, or a cartoon.
The types of images you can use in your visual marketing strategy are unlimited. You can of course use real photographs I do that as well. You can use images you've taken yourself or ones that you have the right to use.
As for cartoons they can instantly make your bog posts, tip sheets or other marketing material more fun and more memorable than most any other visual form. Cartoons will more often be read and passed on to others.
I have a stockpile of cartoons that I can and do use. This keeps my site fresh and people come back looking for "what's new."
You might find it interesting that visual aids are 43% more effective for getting your readers to take a desired course of action.
Your job as a business owner is to find creative ways to use images.
Need help with that? Contact me today!
Do you use cartoons in your marketing?
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