When you are trying to communicate your message, exceptional content is vital.  What is the definition of “exceptional?”  “Unusual; not typical.” That means the content you create needs to be well thought out.

Your high-quality content can help you generate traffic, which in turn will help you sell your products or services.  However, several other elements will make your content more productive with your readers and prompt them to take the action you want them to take.

Personally, I believe in accomplishing anything you need to have a step by step process to follow.  Here are my six simple content writing steps.

Step One

As you write you might tend to focus on getting your post/article ranked on Google.  That’s a huge mistake.  The goal of your post is to get people to read what you’ve written. 

People crave quality content that helps them solve a problem and provides them with essential information. Think about the times you’ve searched the web for information.  It can get pretty annoying looking at article after article for an answer.  That being the case, it is critical that the reader be the priority in your creation of content. When you do, you are better able to hold their attention and possibly get them to connect with you.

Step 2

Sorry to burst your bubble but it’s all about your readers.  They should be your focus. Many times, however, those writing blog posts have the primary goal of selling their product or service.  These posts contain no real value.  Their major focus is to make a profit.

Obviously, this approach does not have the reader as the most critical element because it’s all about the bottom line.

To be successful, you need to know your ideal audience and what their needs and wants are.  Only then can you deliver the quality content they need and want.

Step 3

The content you write is yours, and you may feel protective of it which you should.  However, why not give your readers the option to download your post?  I try to do this in my posts because this way, the pdf they download is marked with my name, and website showing where the content came from. When they need further help they may go back to that pdf, see where it came from and come back for more.

This is also an excellent way to build your email list.  To download a pdf of the post, they have to give their name and email.  Then the pdf is delivered to their inbox, and you have a new subscriber you can communicate and build a business relationship with.

To encourage people to share your content, have share buttons to make it easy. Doing this can also help bring traffic back to your site and best of all it’s free to add this type of plugin (if you are using WordPress.)

To make you feel more comfortable with these concepts if there are new to you is think of your content as your online spokesperson.  This spokesperson works as your global ambassador, 24/7.  You don’t have to pay them either!   Your “spokesperson” tells the world what you have to offer.

Step 4

It’s not about quantity but quality. It’s easy to think the more you publish content, the better but sadly that’s not the case. 

It’s all about quality.  That means making posts that are more than 300 to 400 words.  You see, Google wants to provide content readers are looking for.  That means many times it requires more content than can be explained in a short post.

Make it your goal to be prolific by writing one long-form article or blog post per week. As a guide, try to make your post between 700 to 1200 words. Once you get used to writing this way, you can add more posts per week if you desire.

But here’s the thing..

You can have the best high-quality post or article, but it’s your job to also get that out to the world in multiple ways.

Once you’ve published your article or blog post, it’s time to “promote” it on social media.

Post links to your content on Facebook, LinkedIn, Twitter, or any other number of social networking sites.

Pro Tip

I use this tool: Missinglettr to make my blog post work for me for a whole year!  With this tool, you can set up speech bubbles that contain snippets of your content.  You then schedule these snippets to go out over the year.  You can even repeat the process for an additional year. Click the link below to get 3 months for the price of 3 for Missinglettr.

By far, it’s one of my must-have tools.

Step 5

Be open-minded and flexible.

You may have the content you want to produce planned.  Maybe it will be written, or a video.  But because of the feedback, you get from your fans, readers, etc. you might have to change the topics for your content. For example, you might belong to several Facebook groups where your ideal audience is. In the course of the FB posts, you notice people are looking for help/content to solve a specific problem.  That problem might not have been what you planned, but because it’s fresh in their minds, you need to change up what you planned and move forward with the content that matters most to them.

Think about it.  Why spend hours writing content no one is interested in reading?

You must go with what the reader wants. This is a win-win situation for both of you.

If this topic is not one of your areas of expertise, why not interview an expert? This provides the content that’s needed and positions you as the go-to source.  Once people are on your site viewing the interview, they will be more likely to look at your other blog posts and gain more knowledge.

Step 6

Now that you have the content your readers want, and you’ve promoted in on social media, it’s time to respond to any, and all comments made whether they are on your site or social media.

Hopefully, you can see that your goal is to provide what your ideal audience needs and not what you think they need.

When you are able to provide the right content to the right people at the right time, it will eventually lead to more sales. Why? Because the content your audience needs is found at your site. 

You then become the trusted source of information all because you took the time to build the know, like and trust factor.

Toni Nelson is an Award-winning photographer, videographer, author and online educator. Toni helps business owners to be seen and heard locally, globally, 24/7.