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All over the world, businesses are reaping the benefits of marketing through various social media channels. A favorite and for good reason is YouTube. 

Let’s take a look at some interesting facts.

  • The very first YouTube video was uploaded on 23 April 2005.
  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • 10,113 Youtube videos generated over 1 billion views.
  • 80% of YouTube’s views are from outside of the U.S.
  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The average mobile viewing session lasts more than 40 minutes. This is up with more than 50% year-over-year.

An attractive feature of YouTube is the fact that it’s free.  You can upload your video and promote your business. 

In essence, you have your own TV channel that you can direct people to.   It’s like having a commercial that runs 24/7.

Here’s a Pro Tip  

Do not make your videos feel like commercials to the viewer. Yes, it’s important to get your message out to the world but there are some rookie mistakes you need to avoid when using YouTube to market your business.

I’m going to cover four mistakes you need to avoid so your channel can be more popular.

First YouTube Mistake To Avoid

YouTubeThinking that a video upload equates to a steady stream of traffic to your website.

The mind-boggling statistic is that 300 hours of video are uploaded to YouTube every minute!

This means your video has a lot of competition. In this cluttered environment, many high-quality videos will only get a couple of thousand or fewer views.

This being the case, there is a critical need to create video content geared to what the viewer wants to see… and not what you want to upload for them.

The goal of your videos should have the needs and desires of the viewer at the forefront of the process. In addition to this, there is a crucial need to promote your video on other social media sites.

As you develop your video strategy it’s imperative that you have a great video concept.

Time is essential for the whole process to succeed, and it takes resources to create and promote a video that will go viral when viewers share it with others.

Now that I said the word viral your thinking, “how can I make my video go viral?”

The fact of the matter is that you can’t make it go viral. A video goes viral because people relate to it.  They enjoy it and so they share it.  Others, in turn, find the video engaging and they share it and it goes on and on. There are no specific steps to take to make your video go viral.  If there were everyone would be doing it.  You have to have amazing content that reaches people in the right way.  Always think quality when creating your videos.

Second YouTube Mistake To Avoid

YouTubeThinking that your business is too small or new, to benefit from video promotion.

It doesn’t matter what the size of your business is. You could have started it today or yesterday.  The point is you will benefit from the creation of high-quality videos and then putting them on YouTube

Keep in mind the video doesn’t have to look like a business video.

It may pertain to something of interest to the viewer with a mention of your website at the end or within the video description area. Getting people to watch your video is key.

When you are going through the creative process of making your videos always have in mind that you want to share something that’s important to the viewer and not to you. The video should be focused on their needs and desires.  When you do that people will tend to watch your entire video because you are sharing e exactly what they need.  Keep in mind that people share useful or fun information, which can make your videos go viral in a very short time.

Third YouTube Mistake To Avoid

YouTubeThinking that your videos are a commercial.  The prerequisite to your videos being successful is engaging with your viewer in a non-commercial way. You have to think of them, and not just about getting them to buy your product or service.

This may come as a surprise to you, but the purpose of your video is not to sell your product or service to a customer. YouTube viewers want video content that inspires thought, provides information and furnishes entertainment. During the creative process, make sure that you produce a video that you would want to share with your friends. If your friends would watch it there’s a good chance your ideal audience will watch it as well.

Great videos should catch the viewers’ attention and captivate them. If your friends watch your videos and they give you feedback take that into consideration.

Many times, I’m asked about the ideal length of a video. Well, it depends on what you are doing. I would say a short one to two-minute video can go over really well if you are sharing some kind of tip. 

Unless you are teaching someone how to do something definitely keep it under 3 minutes.

Keep in mind the average attention span is about 8 seconds so if you don’t wow them in that amount of time they won’t continue to watch.

Fourth YouTube Mistake To Avoid

YouTubeThinking that you need to produce an expensive video with all the professional bells and whistles.  I have all the expensive equipment to produce video content but that doesn’t mean you have to.  In my course Get Camera Confident I talk about how you can set up a home studio on a budget.

Sometimes, casual videos produce equivalent or even better results than professionally produced ones.

Before you invest a lot of money into the production of a flashy video, you need to realize that people would rather watch videos of real people doing real things, teaching real things.

To illustrate this, think of a fast-talking car salesman trying to sell you a car with all the extras.

Then think of an ordinary person like my friend Gary who was selling his car.  He told the potential buyer that there was a new engine, but it still didn’t run correctly. He wasn’t trying to pull the wool over their eyes.  He wanted them to know they might feel a shift in the engine when driving it.  The young man who purchased the car had no problem with that.  He said he and his dad would work on it.

Most people would leave the slick talking car salesman feeling as if they have been pushed into making a decision.  On the other hand, the young man who left Gary appreciated his honesty.

The point is to be authentic in your videos.  Don’t try to be something you are not.  Connect with your audience and then will visit your website and look for other videos you create.

If getting on camera feels too hard for you and you don’t know where to start then get notified when my course Get Camera Confident launches.

Toni Nelson is an Award-winning photographer, videographer, author and online educator. Toni helps business owners to be seen and heard locally, globally, 24/7 by their ideal audience.
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