If you’ve been doing any type of Facebook content marketing you know, it can take time a lot of time and effort. But you also know that getting your chiropractic Facebook posts noticed is important for marketing your practice. You might have a staff member dedicated to posting to social media, or you might be looking for an agency like Toni Nelson Means Business to do it for you.
Before you endeavor to post anything on Facebook, there are several things you need to know.
When using chiropractic Facebook posts, your goal is not to “sell” your services it’s to build your community.
Time and again I’ve seen chiropractors featuring only the special of the month on their Facebook page. That’s not the way to build your practice. A top priority for your practice is to have your chiropractic Facebook posts showing up in the newsfeed of your patients. This is how you keep them remembering you. When they see the posts you share the hope is that they will like and share the post with their friends and family.
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Chiropractic Facebook Posts -The Main Problem
The truth of the matter is people are ignoring your content. For example, they see your headline, link, and the preview of an article you are sharing but that’s pretty much the extent of your impact on them. Put yourself in your patients’ shoes. You are on Facebook looking for updates from your friends and family. You come across a post from your chiropractor. You are presented with a link to an article. Maybe if you are in the mood, you will click the link but more than likely you won’t.
What’s happening is people aren’t necessarily looking for an extensive reading experience on Facebook. But let’s say they do click your link. Is that link going to your website or a website that’s not owned by you? Why is that important? It’s because once a person leaves Facebook and goes to a link, the chances of remembering you are next to nothing. They might read the article gain information, but they forgot who sent them the information in the first place. They go back to Facebook and continue their social experience forgetting about you and your practice.
Do This Instead
We live in a visual world. We use our eyes to see the things that influence our reactions, our behavior, and even our decisions. Visual marketing is an important part of marketing your practice.
Rather than worrying about finding and posting articles on your Facebook page, why not have visual posts that engage and educate your patient? It’s a much better experience, and it’s easier for them to share a visual post that contains a helpful tip to their friends and family. Don’t take my word for it.
Here’s what Wikipedia says: “Visual marketing focuses on the studying and analyzing how images can be used to make objects the center of visual communication. Images, when done deftly, can turn concepts and intangible things into something concrete. That helps people envision a brand, and it’s message in their mind’s eye and remembers it when it comes to buying.”
As an agency, we create visual posts that have your patients remembering who you are so that when the time comes to go to a chiropractor, they remember and choose you over your competition. Visual marketing enhances a marketing campaign by increasing consumers buying behavior through recall, memory, and identification.
Why Visual Posts Work
You’ve probably heard the saying, “A picture is worth a thousand words.” This saying is backed by a lot of proof. It’s been shown that the brain processes images up to 60,000 times faster than text The value of images can be marked in the way it increases (or decreases) your traffic and conversation rates, the retention kept by your audience and the way patients remember your practice. An estimated 84 percent of communications will be visual in 2018.
Posts that include images produce 650 percent higher engagement than text-only posts.
Facebook posts from brands that included images earned earned 87 percent of all engagements, eMarketer reported.
37% of marketers said visual marketing was the most critical form of content for their business, second only to blogging (38%).
Is it any wonder that when we talk to Chiropractors about a marketing strategy, we start with a visual foundation and follow that up with content that creates memorable marketing?
This increases revenue for your practice. 93% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual cues (DMP).
65% of the human population are visual learners (Social Science Research Network).
Here’s what Brain Rules had to say: “We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture, and you’ll remember 65%.” Isn’t that what you want when you post to Facebook or any other social site? Of course, it is.
You want people remembering you and your practice. According to eye-tracking research, people will actually spend 10% more time looking at visuals on a website than reading text (Nielsen).
What this means for you and your practice is that you need to be using the right visual posters that will cause current and potential patients to make a connection with you and your practice. Your Chiropractic Facebook posts will have more success when you strategically map out your online message and path.
When we work with Chiropractors, we research helpful tips for their patients. Next, we graphically design “posters” sized for Facebook ( or any other social networking site) and then place those researched tips onto the visually appealing poster. To top it off we then brand that poster with your logo so that when people like or share it they know where it came from. Here’s a small sample of what we can do for you
To get started follow this three-step process