Have you ever gone to a page to view a video and it feels like time is standing still?
Recently this happened to me. Another photographer hired a professional videographer and posted a video and directed me to the link. What happened was time stood still. After over 30 seconds I did leave the page because the video never loaded.
So how long is too long for a video to load? According to a study done by Ramesh K. Sitaramn University of Massachusetts, Amherst "We show that viewers start to abandon a video if it takes more than 2 seconds to start up, with each incremental delay of 1 second resluting in a 5.8% increase in the abandonment rate."
Now you know just how important it is to not only have quality video but a video player that loads almost instantly. There are a number of video players out there but keep in mind that with so many iphones that can't get flash your video player needs to be user friendly to all.
How long would you wait for a video to load?
Toni Nelson - Nelson Photographers & Videographers
Video Production Services including online video commercials, video marketing, weddings & corporate events
This week we are discussing your website and asking if your site is mobile ready. In light of today's ever growing smartphones & tablet usages this is a huge consideration for businesses today.
Take into consideration that according to a recent article in Media Post Black Friday is expected to be the biggest mobile shopping day of the year and nearly 24% of the online traffic is going to come from mobile devices. That will mean big money for business.
The article also noted that Cybe Monday sales will rise 18% to 2 billion this year in the US and in Europe. Mobile is going to play a huge role in buying this year. Just think of the times you yourself go online to check prices using your scanning app.
Once again the point is that your site needs to be mobile ready. Your site also needs to have online videos to attract those potential customers looking to make a purchase.
Remember we already stated that a consumer is 52 times more likely to make a purchase when seeing a product video. With this huge amount of potential traffic where does your company stand with an online video marketing strategy?
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Toni Nelson - Photographer & Videographer
As you learn more and more about video marketing you'll see all the variables that are involved. For instance did you know your video player can actually add or detract from the success of your video? Here's how:
According to a new study from the University of Massachusetts Amherst and Akamai Technologies viewers give you 2 seconds for your video to load or else they are gone.
Remember we always talk about the fact that people want information fast. They don't want to wait around so it's not surprising that by 10 seconds into the video if it's not loaded you'll loose about 40% of the people. For every second of video that doesn't start to play there's a 5.8% increase in the viewers that leave the video and probably your site!
What this means is you need to be careful when it comes to choosing your video player. Incorporating a video marketing stategy entails more than just video.
Check back often for video strategy tips to make your online video a success.
Toni Nelson - Nelson Photographers & Videographers
Recently our knowledge and expertise was featured in an article regarding how to make a video go viral. You can see the full article and tips from other pros here: http://www.openforum.com/articles/how-to-make-your-video-go-gangnam-viral/
As I mentioned in the article there is no sure fire way to have your video go viral. If there was a blue print to this everyone would be following it. So what does it mean "viral"? A viral video is one where other people share your video with others. In essence they are doing the advertising of your video for you. There's no way to make sure your video has this effect but you can increase your chances.
The video needs to have several elements to increase it's chances. Here are 5 tips to consider before making your video.
1) The video has to have a purpose. Is it for the bridal industry? To gain confidence of potential clients/customers? Find out what interests people the most about your product or services and plan your video from there.
2) It has to be engaging. People like to be entertained and if you video can accomplish that then you are well on your way. That doesn't mean that you have to have flying animals. Instead a well thought out and carefully executed script will go a long way.
3) It should be a high quality video. One worth someone's time to watch. That means among other things proper lighting & audio.
4) Music. If you are going to lay a music bed in the video make sure it is royalty free music and fits the genre of the video.
5) The video needs to pull at the heart strings & make people want to take action.
As you can see it takes a well thought out carefully executed plan to create a video that will have impact.
What plan do you have for implementing video in your marketing strategy?
Toni Nelson - Nelson Photographers
Photography & Videography
Toni & Tom Nelson
Having been in business over 25 years we have a wealth of knowledge & information we'd like to share with you. Whether you are looking to increase your online presence using video or just starting out in business this section is for you. Let's us help you stand out from the competition!