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Do You Need a Social Media Manager?

12/19/2012

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Years ago when I started my first business there was no Facebook, twitter or any other type of social networks.  Today it's a whole new ball game and businesses who keep up to date are the ones that can stand the test of time.  Businesses need to grown and evolve.  There's no doubt social media is an important part of your business as you will see from this video.
At many networking events I hear from business owners all the time how they don't believe in social media or video.  The reasons vary.  Some say it takes too much time.  Others say video doesn't work (there's a reason why and we'll discuss that in a future post).

If you cannot handle social media on your own then you may need a Social Media Manager.
Now the question is what exactly does a Social Media Manager do?

Management involves:

*Helping people to set up a social network package

*Explaining the interconnections between the various platforms

*Creating a routine and schedule for posting

*Helping to streamline existing routines

*Making them more efficient or partially or completely managing all of them

I'm sure you can imagine how much work goes in to all of this.  Your Social Media Manager needs to have some technical skills, be able to write well and have the discipline necessary to maintain all of this information.  Your Social Media Manager also understands that there is are certain ways in which to submit articles, videos and make blog posts.

It's important to the success of your business that you have a good online presence.  It's not just about you having a fabulous looking website or ranking well when it comes to Google. You must also have a presence on sites like Twitter, Facebook, LinkedIn and YouTube.  

When looking for a Social Media Manager you need someone who is passionate about social media.  Their goal is to help your business be a success online.

If  need be go back to the video above and look once again at some of the statistics such as
53% of people on Twitter recommend products in their Tweets.  Wouldn't you like your product or service being mentioned on Twitter?  Remember that everyone on Twitter has followers.  The more they tweet about you the more other people hear about you.  In essence these people are promoting your business for free!

Hopefully you'll quickly see just how important social media is to your business and how these sites build your brand.

Toni Nelson - Nelson Photographers
941-662-0022


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How to make a business video - Video Prodcution Company Sarasota

12/5/2012

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There are many business owners we talk to who say they just can't get in front of a camera.  There's just no way.  For those of you who absolutely feel that way there's hope.  There are a number of ways your company can still have videos on your website without you having to be on camera.  Below is a perfect example.
Let's see what this video actually accomplished.

*From the start the video show cased what this company was about: Using Envirnmentally safe products.  Making Your Dirt Their Business 
*Told you who their target audience was: Companies looking for  office cleaning servces,  Janitorial services.  
*Showed you they also offer home cleaning services
*Another key feature they had a call to action.  
*The length of the video is about 1:43.  Not too short not too long.
*Through out the video you were shown the name and phone number.
*Notice the video showed you the benefit of their company which was:They clean so you can sit back and relax.

One of the best things about this video is the fact that it was created in Florida for a business in King of Prussia, PA so it doesn't matter where you business is we can create videos for your company.

King of Prussia Cleaning is now 53% more likely to show up on the front page of google with this video.  

Not only did we create this video for this particular company but we also created their website. KingOfPrussiaCleaning.com

If your business needs a website and or videos created contact us at 941-662-0022

Toni Nelson - Nelson Photographers - Photography & Videography
941-662-0022

Offering business videos for all types of companies including but not not limited to those who offer Janitorial services, Home cleaning services, Real Estate companies.

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    Photography Site:
    Nelson Photographers
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    Toni & Tom Nelson

    Having been in business over 25 years we have a wealth of knowledge & information we'd like to share with you. Whether you are looking to increase your online presence using video or just starting out in business this section is for you.  Let's us help you stand out from the competition! 
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toni@nelsonvisualproductions.com

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