Years ago when I started my first business there was no Facebook, twitter or any other type of social networks. Today it's a whole new ball game and businesses who keep up to date are the ones that can stand the test of time. Businesses need to grown and evolve. There's no doubt social media is an important part of your business as you will see from this video.
At many networking events I hear from business owners all the time how they don't believe in social media or video. The reasons vary. Some say it takes too much time. Others say video doesn't work (there's a reason why and we'll discuss that in a future post).
If you cannot handle social media on your own then you may need a Social Media Manager.
Now the question is what exactly does a Social Media Manager do?
*Helping people to set up a social network package
*Explaining the interconnections between the various platforms
*Creating a routine and schedule for posting
*Helping to streamline existing routines
*Making them more efficient or partially or completely managing all of them
I'm sure you can imagine how much work goes in to all of this. Your Social Media Manager needs to have some technical skills, be able to write well and have the discipline necessary to maintain all of this information. Your Social Media Manager also understands that there is are certain ways in which to submit articles, videos and make blog posts.
It's important to the success of your business that you have a good online presence. It's not just about you having a fabulous looking website or ranking well when it comes to Google. You must also have a presence on sites like Twitter, Facebook, LinkedIn and YouTube.
When looking for a Social Media Manager you need someone who is passionate about social media. Their goal is to help your business be a success online.
If need be go back to the video above and look once again at some of the statistics such as
53% of people on Twitter recommend products in their Tweets. Wouldn't you like your product or service being mentioned on Twitter? Remember that everyone on Twitter has followers. The more they tweet about you the more other people hear about you. In essence these people are promoting your business for free!
Hopefully you'll quickly see just how important social media is to your business and how these sites build your brand.
Toni Nelson - Nelson Photographers
There are many business owners we talk to who say they just can't get in front of a camera. There's just no way. For those of you who absolutely feel that way there's hope. There are a number of ways your company can still have videos on your website without you having to be on camera. Below is a perfect example.
Let's see what this video actually accomplished.
*From the start the video show cased what this company was about: Using Envirnmentally safe products. Making Your Dirt Their Business
*Told you who their target audience was: Companies looking for office cleaning servces, Janitorial services.
*Showed you they also offer home cleaning services
*Another key feature they had a call to action.
*The length of the video is about 1:43. Not too short not too long.
*Through out the video you were shown the name and phone number.
*Notice the video showed you the benefit of their company which was:They clean so you can sit back and relax.
One of the best things about this video is the fact that it was created in Florida for a business in King of Prussia, PA so it doesn't matter where you business is we can create videos for your company.
King of Prussia Cleaning is now 53% more likely to show up on the front page of google with this video.
Not only did we create this video for this particular company but we also created their website. KingOfPrussiaCleaning.com
If your business needs a website and or videos created contact us at 941-662-0022
Toni Nelson - Nelson Photographers - Photography & Videography
Offering business videos for all types of companies including but not not limited to those who offer Janitorial services, Home cleaning services, Real Estate companies.
Have you ever gone to a page to view a video and it feels like time is standing still?
Recently this happened to me. Another photographer hired a professional videographer and posted a video and directed me to the link. What happened was time stood still. After over 30 seconds I did leave the page because the video never loaded.
So how long is too long for a video to load? According to a study done by Ramesh K. Sitaramn University of Massachusetts, Amherst "We show that viewers start to abandon a video if it takes more than 2 seconds to start up, with each incremental delay of 1 second resluting in a 5.8% increase in the abandonment rate."
Now you know just how important it is to not only have quality video but a video player that loads almost instantly. There are a number of video players out there but keep in mind that with so many iphones that can't get flash your video player needs to be user friendly to all.
How long would you wait for a video to load?
Toni Nelson - Nelson Photographers & Videographers
Video Production Services including online video commercials, video marketing, weddings & corporate events
This week we are discussing your website and asking if your site is mobile ready. In light of today's ever growing smartphones & tablet usages this is a huge consideration for businesses today.
Take into consideration that according to a recent article in Media Post Black Friday is expected to be the biggest mobile shopping day of the year and nearly 24% of the online traffic is going to come from mobile devices. That will mean big money for business.
The article also noted that Cybe Monday sales will rise 18% to 2 billion this year in the US and in Europe. Mobile is going to play a huge role in buying this year. Just think of the times you yourself go online to check prices using your scanning app.
Once again the point is that your site needs to be mobile ready. Your site also needs to have online videos to attract those potential customers looking to make a purchase.
Remember we already stated that a consumer is 52 times more likely to make a purchase when seeing a product video. With this huge amount of potential traffic where does your company stand with an online video marketing strategy?
Be sure click "Subscribe to our Youtube Channel" on the right....
Toni Nelson - Photographer & Videographer
As you learn more and more about video marketing you'll see all the variables that are involved. For instance did you know your video player can actually add or detract from the success of your video? Here's how:
According to a new study from the University of Massachusetts Amherst and Akamai Technologies viewers give you 2 seconds for your video to load or else they are gone.
Remember we always talk about the fact that people want information fast. They don't want to wait around so it's not surprising that by 10 seconds into the video if it's not loaded you'll loose about 40% of the people. For every second of video that doesn't start to play there's a 5.8% increase in the viewers that leave the video and probably your site!
What this means is you need to be careful when it comes to choosing your video player. Incorporating a video marketing stategy entails more than just video.
Check back often for video strategy tips to make your online video a success.
Toni Nelson - Nelson Photographers & Videographers
Recently our knowledge and expertise was featured in an article regarding how to make a video go viral. You can see the full article and tips from other pros here: http://www.openforum.com/articles/how-to-make-your-video-go-gangnam-viral/
As I mentioned in the article there is no sure fire way to have your video go viral. If there was a blue print to this everyone would be following it. So what does it mean "viral"? A viral video is one where other people share your video with others. In essence they are doing the advertising of your video for you. There's no way to make sure your video has this effect but you can increase your chances.
The video needs to have several elements to increase it's chances. Here are 5 tips to consider before making your video.
1) The video has to have a purpose. Is it for the bridal industry? To gain confidence of potential clients/customers? Find out what interests people the most about your product or services and plan your video from there.
2) It has to be engaging. People like to be entertained and if you video can accomplish that then you are well on your way. That doesn't mean that you have to have flying animals. Instead a well thought out and carefully executed script will go a long way.
3) It should be a high quality video. One worth someone's time to watch. That means among other things proper lighting & audio.
4) Music. If you are going to lay a music bed in the video make sure it is royalty free music and fits the genre of the video.
5) The video needs to pull at the heart strings & make people want to take action.
As you can see it takes a well thought out carefully executed plan to create a video that will have impact.
What plan do you have for implementing video in your marketing strategy?
Toni Nelson - Nelson Photographers
Photography & Videography
Toni & Tom Nelson
Having been in business over 25 years we have a wealth of knowledge & information we'd like to share with you. Whether you are looking to increase your online presence using video or just starting out in business this section is for you. Let's us help you stand out from the competition!