Five tips to increase your chances for a viral video

Recently our knowledge and expertise was featured in an article regarding how to make a video go viral.  You can see the full article and tips from other pros here: http://www.openforum.com/articles/how-to-make-your-video-go-gangnam-viral/

As I mentioned in the article there is no sure fire way to have your video go viral.  If there was a blue print to this everyone would be following it.  So what does it mean "viral"?  A viral video is one where other people share your video with others.  In essence they are doing the advertising of your video for you.  There's no way to make sure your video has this effect but you can increase your chances.

The video needs to have several elements to increase it's chances.  Here are 5 tips to consider before making your video.

1) The video has to have a purpose.  Is it for the bridal industry?  To gain confidence of potential clients/customers?  Find out what interests people the most about your product or services and plan your video from there. 

2) It has to be engaging.  People like to be entertained and if you video can accomplish that then you are well on your way. That doesn't mean that you have to have flying animals.  Instead a well thought out and carefully executed script will go a long way.  

3) It should be a high quality video.  One worth someone's time to watch.  That means among other things proper lighting & audio.

4)  Music.  If you are going to lay a  music bed in the video make sure it is royalty free music and fits the genre of the video.

5) The video needs to pull at the heart strings & make people want to take action.

As you can see it takes a well thought out carefully executed plan to create a video that will have impact.

What plan do you have for implementing video in your marketing strategy?

Toni Nelson - Nelson Photographers
Photography & Videography
941-662-0022