The 2 Things Seattle Chiropractors Must do Online in 2018 to Cursh Their Local Competitors

It is no secret that Chiropractic care in the Seattle area is one of the most effective solutions for treating conditions of the musculoskeletal system.  What may be news to you is that more and more people are finally starting to catch on to this fact.

With that extra notoriety, however, Chiropractors whose practices are in Seattle face more competition than ever.  Not only are practicing Doctors facing new Chiropractings coming into the market, but they are also coming up against medical practitioners who are inching into their turf.

Since there’s that extra competition, it’s more important than ever before that your practice is employing some core Online Marketing Strategies.

The Single Reason why knowing how to Correctly Market Your Practice Online is so important in 2018

Today’s patients are extremely savvy when it comes to prescreening Chiropractors before they actually choose their healthcare provider.

Long gone are the days when people opened up the yellow pages and picked the office with the nicest looking ad.

Statistics show that before a patient ever picks up the phone to call your office, they have already done their due diligence using the internet.

With that in mind, it’s more important to understand the 2 key places a potential patient uses to pre-qualify your practice.  Around 60-70% of all potential patients are looking at your website and your Facebook Business Page before they decide to call your office and book their first appointment.

So what do you need to do to make sure that your practice wins the patients over when they visit those two places?  Let’s dive in and talk about how to do these two things correctly. 

Chiropractic Online Marketing Essential 1 – High Quality Website

Gone are the days when you could have your nephew build your website or purchase a website from a “do it all website company” like HIBU or Yellow Book. It’s not enough to just have a website these days.


Your website has to look great and it has to communicate some key pieces of information.

1) Chiropractic Website Must-Have: It has to look great (everywhere)

Chiropractic clinics these days are primarily beautiful and professional when you walk through the front door. If you spend that much time making the inside of your practice look great, but don’t focus on your website, you’re missing the boat. 

Your website is the first impression that 90% of your potential patients see. If it doesn’t look incredibly professional both on a computer and on a mobile device, you’re going to be losing out on a ton of easy business.


You want a professional building your site which focuses their effort on building Chiropractic websites. Stay away from “catch-all” website builders and doing it yourself (even with templates that seem like that might be great).

2) Chiropractic Website Must-Have: Focus on Conditions you Treat

The number one mistake that the average Chiropractor makes is not “putting a flag in the sand.”

You don’t want the general public to think you are a catch-all Doctor. You want people to know what you’re an expert at.

If you are great at getting rid of headaches, make sure that is featured on your website. In a world full of doctors who are afraid of claiming a specialty (because they think they’ll miss out on other conditions), it’s the specialty docs that are making the most money.

3) Chiropractic Website Must-Have: Walk them Through their First Visit

Every Chiropractic website should walk a potential patient through what their first visit will look like. This includes walking them through the steps that they’ll take when they come in, including having a place that they can download their intake forms and fill them out before they come in.


This may seem like a small thing, but it is a key factor in making potential new patients feel comfortable before they ever walk through the front door.

4) Chiropractic Website Must-Have: Location and Hours

This one is a no-brainer, but people need to know where you are located and when you are open. Make sure if you have a suite number that it’s included.

5) Chiropractic Website Must-Have: A Trackable Phone Number

Having your main phone number on your site isn’t enough. You need a phone number that will allow you to measure how much business is being delivered from your website. 


6) Chiropractic Website Must-Have: Pictures of the Doctor and Staff

People want to see their doctor and the other staff before they walk through the door.  A few simple pictures and staff biographies go a really long way to set a potential patient’s mind at ease. 

7)Chiropractic Website Must-Have: Great Content from the Doctor

The average Chiropractor is more educated than the average medical doctor in terms of school hours. A website that has an educational blog goes a long way in showcasing that. 

Don’t have time to blog? 

There are services like Nelson Visual Productions that can help you fill your site with great educational content.

Chiropractic Online Marketing Essential #2

A Facebook Business Page That Is Living and Breathing Daily

What many small business owners don’t understand is how the general public judges a business based on what they see on their Facebook Fan page.

Simply put…

If a business Facebook Fan Page looks unprofessional (poor graphics and grammatical errors, inconsistent posting etc) the public believes that reflects what’s going on inside the practice.

The Key To Making Your Facebook Page A Patient Magnet

A Professional Profile Picture

This is the very first thing most people see when they search your Facebook Business Page and head over to check out your practice. It needs to be professional looking and showcase what your practice is about.   

A Professional Timeline Cover

This is the second thing that people see when they are researching for your practice on Facebook. It needs to be professional looking, and it needs to tell your practice’s story in an image.

Interesting Facebook Posts branded with your logo

It isn’t enough to just post a motivational quote or a funny video. Your practice’s Facebook page needs to have compelling content that people learn from. If your page has exciting and current content, people will convert into full patients.

Post 1x Every Single Day

Like it or not, people judge your practice by how current your marketing is. When your last Facebook posts are several weeks old, it tells people that you “let things slip” when you get busy. This is an impression you can’t afford.

It isn’t fair that this is how your practice is perceived if your content is spotty, but it’s the way things go. Make sure to always keep content flowing on your page and post 1x every single day (you can get help easily with this).

How to Save Time (and your Sanity) when Setting Up Online Marketing For Your Practice 

The good news is that you can hire someone to take all of this off your plate, and if they are anything like our company, they will help you get everything rolling without charge you an arm and a leg.

This means you can see a big return on investment. and get all of the above done for you (so you can reap the benefits.)

Want help directly from me?

I’d be happy to help you get everything set up.  We’ve worked hard to make this process almost completely hands off for you and your staff while keeping the cost low so you can see a profit almost right away when you get started.

Want to learn more about getting this or any other creative marketing strategy in place in the next two weeks?

Contact me right now to chat about it.  This takes about 10 minutes of your time on the phone.  My office number is 352-448-7019

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Marketing Your Business Doesn’t Have to Be Hard.

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